Use the aesthetic developed with mood board to create three posters that are read from a distance. Type choices, hierarchies, and the singularity of the message should be in line with the media.
The goal of this particular project is to encourage people to reduce food waste. I created a brand which is called SaveFood. This is a brand that teaches people how to decrease food waste through various methods. I presented this series of posters in an abstract way. I divided the food into two sides, one is fresh and another is spoiled. What I wanted to convey was that if we didn't plan to eat food before the expiration date, it would cause serious food waste. Those graphic elements at the rear represented the money we wasted by wasting food.