© 2018 by Yi Hsien Chang

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Redesigning

Costco Wholesale

Objective

The course initially expounds and expands on the basic principles of typography. This particular project is to redesign a company's annual report. Based on the characteristics and strategies of 

the company, develop innovative ways to communicate with text and image.

Approach

Create a system that is the main core in the project. The type setting, colors, the imagery should be consistent in the annual report. Costco Wholesale is the company that I chose. The most challenging thing about doing the Costco Wholesale annual report was finding imagery. Because images of Costco are usually complicated and literal, I had to search for images that are more abstract and interesting to present the work. Based on Costco’s existing logo, I kept the blue and red as dominant colors. Therefore, people can precisely recognize this as an annual report for Costco.