© 2018 by Yi Hsien Chang

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Finding Your

Way in Boston


This particular project is to create a system for a design conference including poster, program, website, mobile application, signage and name badge. It is an exercise that initially expounds and expands on the basic principles of typography.


The conference that I chose was SEGD Wayfinding Boston. One of the crucial things about Wayfinding is signage, so I used a map, an arrow, and a sign as my dominant factors. In order to improve the movement and hierarchy, I used different scale and placement to design the vision. I attempted to I want to break people's impression of sign colors, so I tried to apply different colors to make the work emerge.