© 2018 by Yi Hsien Chang

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Finding Your

Way in Boston

Objective

This particular project is to create a system for a design conference including poster, program, website, mobile application, signage and name badge. It is an exercise that initially expounds and expands on the basic principles of typography.

Approach

The conference that I chose was SEGD Wayfinding Boston. One of the crucial things about Wayfinding is signage, so I used a map, an arrow, and a sign as my dominant factors. In order to improve the movement and hierarchy, I used different scale and placement to design the vision. I attempted to I want to break people's impression of sign colors, so I tried to apply different colors to make the work emerge.